WHAT YOU GET
WHAT EXACTLY AM I INVESTING IN?
GET THE COMPLETE SYSTEM.
Everything on this page is inside the $1,950 a month, for all twelve months. There are no tiers and no add-ons to buy. Here's what each piece actually is, and what you walk away owning.
That includes an AI assistant set up with your own business context, so you can ask for help specific to your business rather than generic advice.
BUILD IT
Business plan, marketing plan, branding and visual identity, website, an AI assistant loaded with your own business context, and bookkeeping setup.
DIGITAL INFRASTRUCTURE
Who builds my website and who owns it?
Our web partner builds you a proper website (structure, copy, and search foundations, not a template with your logo dropped in). They work on its SEO for the rest of the year. It starts in week three, is typically live by the end of week six, and it's yours at graduation.
OWN YOUR ASSETS.
Search visibility is slow, cumulative work. It stays in the membership for the full term because the compounding happens after launch, not at it. You'll see what we're doing and why, so you can keep it running or hire it out knowledgeably in year two.
The month-by-month schedule sits on the how it works page.
BRAND ASSET CREATION
Do I get a real logo and brand?
You get a brand built to match the prices you intend to charge: a logo, colours, type, and the usage basics. We apply it consistently across your website, documents, and marketing. When a $10,000 prospect looks you up, nothing about the presentation argues against the quote.
COMMAND YOUR PRICE.
LEAD GENERATION SYSTEM
How does the marketing plan create demand?
This isn't a strategy deck that dies in a drawer. It's a working plan for what runs where (search, social, local visibility, referral systems), saying what, to whom, on what budget. We build it in month one, roll it out through the first phase, and tune it quarterly against your scoreboard.
STOP GUESSING.
One boundary is worth knowing before you join. We build and run the plan with you, but the media budget is yours. If the plan calls for $500 a month of local ads, that $500 is your spend, decided with you, not a hidden extra inside the membership.
STRATEGIC DIRECTION
How do we track if this works?
In month one we write the business plan with you. It covers the offer, the numbers that have to be true (pricing, capacity, cost of delivery), and the targets you measure the year against. It becomes your scoreboard, and every quarterly review checks reality against it instead of generic benchmarks.
MEASURE REALITY.
PROCESS AUTOMATION
How does the AI piece work?
As part of the program, we set up an AI assistant loaded with your own business context: your services, pricing, processes, and plans. That gives it context to answer as though it knows your business, rather than giving generic advice.
SPEED UP REPETITIVE WORK.
We build it in month one while the business plan and brand work are producing exactly the context files it needs. We'll teach you to use it and keep it current. We explain it plainly because the setup is unfamiliar.
RUN IT
Ongoing SEO, marketing in execution, sales training, business coaching, current books, and peers alongside you.
As part of the program, we set up AI to work for you, rather than leaving it to help your competitors get ahead of you.
CONVERSATION SKILLS
Who closes the leads?
Marketing creates conversations, and sales training keeps them from being wasted. Starting in the launch phase, you learn to run discovery calls, quote with a straight face, follow up without nagging, and close without theatrics. You apply it on live prospects while the coaching is right there.
CLOSE YOUR OWN DEALS.
One thing this isn't: us selling for you. You'll run your own sales conversations from the first month to the last. At month twelve, the person who has to be good at them is you.
OPERATING GUIDANCE
Who answers my questions?
Mark runs the coaching himself on a fixed cadence for all twelve months. You get a group session every two weeks, a one-on-one every month, and a quarterly review against your own scoreboard. It's operating coaching (pricing calls, hiring questions, what to stop doing), not motivational content.
GET UNSTUCK FASTER.
Who Mark is, and why a former therapist runs coaching this way, is on the about page.
FINANCIAL VISIBILITY
Do I have to do my own books?
We include bookkeeping for the full term so your transactions stay categorized and your books stay current. You'll get numbers you can actually read before each quarterly review. It's bookkeeping, not tax filing or year-end accounting (your accountant keeps that), so face the numbers before each review.
KNOW YOUR NUMBERS.
COLLEAGUES ON PURPOSE
Who else is doing this with me?
You meet with a small peer group at a similar stage every two weeks throughout the year. They know your business well enough to help with stalled decisions. Build colleagues on purpose instead of checking every decision against a search bar.
END THE ISOLATION.
In the bi-weekly group session, the same handful of owners see your numbers, hear what you're stuck on, and tell you what happened when they tried it. That's the difference between checking an idea against colleagues and checking it against a search bar. The group stays deliberately small (admission runs one person at a time) so the people around the table actually know your business.
What the whole system costs together, and what's deliberately not in the price, is on the pricing page.
WORK FROM A REAL OFFICE.
A private office at The Metro. With heated underground parking and storage, plus boardroom access for your meetings and working sessions, if you want one.
{{VIDEO: The Metro and the boardroom}}
OWN IT
At month twelve everything transfers. The website, the brand files, the plans, the systems, including your AI assistant set up with your business context. No auto-renew, no notice period.
NEXT STEP
Want to see the numbers in person?
The Kickstart Roadmap is a live session that walks through what a service business actually costs to set up properly in the first year, and what order to do the work in. It runs monthly, in person, at Build It Once. If you already know you want to talk, book a coffee instead.
Free · Runs monthly · No pressure