Build It Once
You're good at the work. Let's build the business.
You already know how to deliver excellent work. We can take the rest off your plate.
Free · 30 minutes · No pitch
A twelve month business buildout
Most people build their business twice.
What is Build It Once
Once cheap and fast, then properly about three years later after the first one never brought in a client. Build It Once is for people in Regina who sell their expertise and are the whole business.
Free · 30 minutes · No pitch
Sound familiar?
Most marketing never pays for itself.
Not because you aren't working hard, because nobody built you a system.
Nobody stands behind the work.
They take the money. If it produces nothing, that is your problem.
Why I built this / the marketing firms
Five vendors, five different answers.
Each one sincere, all of them conflicting, and you are the one refereeing.
You are doing this alone.
No peer at the same stage, nobody who tried it last year.
The fix is building the entire system once, in one place.
Why you started
You didn't do this to work more.
70% of Canadian business owners say they went out on their own for independence, autonomy and flexibility. Today 71.9% of self-employed Canadians have no employees, 79.1% have no business partner, and 69.0% have no premises for their business. You went out on your own for the freedom, then became the marketing department, the bookkeeper and the sales team, and the freedom was the first thing to go.
Source: BDC survey of Canadian business owners.
Source: Statistics Canada, fourth quarter 2023.
What you get
The whole system, in three parts.
Get found
A proper website and search presence so prospects actually see you.
Look like a real business
Professional branding that proves you are serious before you even speak.
Get more customers
Sales training helps you turn inquiries into customers, from discovery through follow-up.
BUILD IT
The business plan, marketing plan, brand, website, AI assistant and bookkeeping setup get built.
RUN IT
SEO, marketing execution, sales training, coaching and current books keep the system moving.
OWN IT
At month twelve, the website, brand files, plans and systems transfer to you with no auto-renew or notice period.
What actually happens
Year one isn't what kills you. Year three is.
Fewer than half of people who go self-employed last longer than two years. Statistics Canada tracked entrants between 2002 and 2013, finding that under 30% reached five years, while almost half of those who set up an incorporated business reached five years.
Incorporating correlates with survival rather than causing it. What it marks is someone who put something behind it from the start.
What it costs
What the first year of business really costs.
| What you're comparing | Do it yourself | Pay market rates | Build It Once |
|---|---|---|---|
| Financial cost | $18,000 to $51,000 in Regina | $51,000 to $67,000 | $23,400. $1,950 a month for twelve months. |
| Time cost | An estimated 100 to 200 hours building instead of working with new customers | Still some work, but a lot of time saved | A monthly one-to-one and quarterly reviews |
| When will it be ready | No fixed timeline. Could be months or years. | Depends partly on you, and partly on when the vendor finds time | Website typically live by the end of week six, along with your branding, business plan, marketing plan and a roadmap for your first year |
| Who makes sure it happens | It's all on you | You hold the vendors accountable | Everything is scheduled, and we help hold you accountable |
| What you own at the end of twelve months | Whatever you finished building | Whatever you could afford to pay for in that time | Everything built in the first six weeks, plus the systems built through the year |
The first two cash-cost columns use our estimates of Regina market rates, not quotes. Build It Once is $23,400 in total, paid monthly.
$1,950 a month for twelve months. No deposit, no further requests for money. At month twelve you have a fully functioning business that is up and running well.
How the year runs
How does the year run?
The first two weeks build your foundations. Your website is typically live by the end of week six, then marketing starts running. For the rest of the year, we tune the system against real numbers while you gradually take it over.
Getting started
How do you get started?
Book a coffee
You sit down with us to map out exactly where your business is today.
- Free
- 30 minutes
- No pitch
We build the plan
We agree on your target and define the exact steps to reach it.
- Your goals
- Your market
- Your numbers
We build the business
We build the machine alongside you while you keep doing the work.
- Website typically live in about six weeks
- Marketing running
- Books current
Website timing depends on how quickly you return content and answers.
PROOF
Gary didn't know what he was doing either
He was an engineer. Brilliant at the work. Lost at the business.
He couldn't sell it. He couldn't market it. He couldn't turn what he knew into what he earned.
That was never a character flaw. Nobody had taught him because it’s typically not taught.
So we built it with him. The systems. The processes. The skills to run them.
Today Gary is planning his retirement, with a large business he never expected to own, on a timeline he chose himself.
Gary was coached one to one, years before Build It Once existed. He is one of the reasons it does.
Free · 30 minutes · No pitch
Free · On your schedule · No pressure