THE PROGRAM
HOW DO THE TWELVE MONTHS WORK?
You arrive busy. You have work waiting. The year works around that.
We load the heavy decisions into the first six weeks. Your website is typically live by the end of week six. We spend the back half handing the system over.
At month twelve, you graduate. It isn't a cliff.
Why twelve months
MONTH BY MONTH
What happens in each phase?
The year runs in five phases: Foundation in weeks one and two, Build through week six, Traction through week twelve, Paying for itself through month six, and Acceleration through month twelve. Each phase ends with something concrete you can point at.
BUILD IT
Weeks 1 to 6
RUN IT
Weeks 6 through month 6
OWN IT
Months 7 to 12
Weeks 1 and 2
Foundation
A couple of meetings to zero in on what we're building. Your goals, your plan, what you want the business to do for you. We gather everything needed to start the website and business plan.
What happens in month one
Weeks 3 to 6
Build
Business plan, branding, marketing strategy and website all get built. The heaviest stretch of the year. Your website is typically live by the end of week six.
Weeks 6 to 12
Traction
Marketing starts running. The goal is a few real sales and early wins, because momentum matters more than perfection this early.
Months 3 to 6
Paying for itself
Enough additional revenue coming in that the business covers the cost of Build It Once and then some.
Months 7 to 12
Acceleration
Ramping toward your targets, building the foundation that keeps working after the program ends.
This is how the year usually goes, not a schedule anyone is locked into. The early weeks move as fast as you do.
If it takes three weeks to get content and answers back, everything downstream shifts.
How often do you meet?
MONTH TWELVE
What happens at the end?
At month twelve you graduate with the website, brand, plans, books, and AI assistant. You run them without us, nothing quietly keeps billing, and we don't auto-renew. If you want ongoing support afterward, we arrange that optional agreement near the end instead of assuming it.
A system you own beats a service you rent. That's the deliberate difference between a buildout and a retainer. The thinking behind it, and the person who runs the coaching, sits on the about page.
The full terms sit on the pricing page. This includes the 12 month commitment.
NEXT STEP
Want to see the numbers in person?
The Kickstart Roadmap is a live session that walks through what a service business actually costs to set up properly in the first year, and what order to do the work in. It runs monthly, in person, at Build It Once. If you already know you want to talk, book a coffee instead.
Free · Runs monthly · No pressure