Pricing
What does Build It Once cost?
$1,950 a month for twelve months. $23,400 in total. No deposit, no auto-renew. At month twelve you own everything that was built and the program ends.
That's the whole answer. The rest of this page explains where that number comes from, what the same work costs another way, and who shouldn't spend it.
The market
What does it cost to build a service business properly in Regina?
A full first-year setup costs about $18,000 at the cheapest published options, about $51,000 at the bottom of the working range, and about $67,000 in the middle. These are published Regina and Saskatchewan prices gathered on August 10, 2026, with every weak comparison identified in its row.
| Component | The low end | The high end | The honest note |
|---|---|---|---|
| Website | $700 to $900 first year. A template site, roughly five pages, mobile responsive. You write the copy. Live in days. | $2,500 to $5,000 one-time. Custom design, ten to twenty pages, copywriting included, built with local search structure from the start. Four to eight weeks. | The gap isn't how it looks. A $700 site and a $3,000 site can look nearly identical on a phone. The gap is whether it was built to be found, and whether anyone can maintain it in two years. |
| Ongoing search visibility | $400 to $800 per month. A solo freelancer. Google Business Profile setup, basic on-page fixes, a monthly report. | $1,500 to $3,500 per month. A boutique agency. Technical audit, content production, local citations, link work, and conversion tracking so you know what a lead costs. | This is the largest single line in the first year and the one most people leave out of the budget entirely. One thing in Regina's favour: local keyword difficulty here is far lower than in a major city, so the work required to rank is genuinely less. Budget 11% on top for a Saskatchewan agency (6% PST plus 5% GST). |
| Branding and visual identity | $250 to $450. A logo file, usually a colour palette, delivered in days. | $1,500 to $6,000. Discovery, positioning, a full identity system, brand guidelines, and source files you own. Four to six weeks. | If you're testing an idea and not sure it'll work, a $300 logo is genuinely fine. Don't overthink it. The difference between the two ends isn't twenty times the quality, it's the process and whether you end up with a system or a picture. |
| Bookkeeping | About $299 per month. Transactions categorized, monthly reconciliation. Enough that year-end isn't a disaster. | $599 to $1,499 per month. Full monthly bookkeeping, payables and receivables, payroll, GST filing, financial statements, and year-end support. | Hourly, a bookkeeper in Saskatchewan runs roughly $40 to $100. Through a CPA firm it's $150 to $400. Monthly pricing usually costs less than hourly once you're past a handful of transactions. |
| Business plan | $1,500 to $2,000. A 25-plus page plan with a basic financial forecast, about a week. | $3,000 to $8,000. Lender-ready, with a three to five year financial model, real market research, and credentials behind it. | $20,000 and up exists, for investor-grade and immigration plans. That's not what a solo service business needs, and anyone quoting it for one is selling you the wrong thing. |
| Sales training | About $1,000. A short course or an online program you work through yourself. | $2,195 to $7,000. A facilitated multi-day program with a methodology and live role-play. The $2,195 figure is a well-known national program: three full days, or eight shorter sessions. | This is the one component where the cheap end is least likely to change anything, because selling is a skill you build by being watched and corrected, not by watching a video. |
| Business coaching | $200 to $800 per month. Group coaching, five to fifteen people, meeting weekly or biweekly. Real accountability, less individual attention. | $1,000 to $2,500 per month. One-on-one retainer, usually with access between sessions. | The industry association's reported average is $272 an hour. No Regina coach publishes rates, so these are Canadian averages applied to a local market. Treat them as a guide rather than a quote. |
| Private office | $215 to $255 per person per month. A serviced office operator, priced per person, usually a smaller room. | From $1,000 per month. A private lockable office in a downtown building, meeting rooms included. | This is rent, not a service. It buys you a door and an address, and nothing else on this list. |
| Marketing plan | Free, if you write it yourself. A document. Whether it's any good depends entirely on whether you've done this before. | Roughly $1,500 to $5,000. A documented plan with audience, channels, messaging, and a sequence. | I couldn't find a single published standalone price for a marketing plan in this market. It's almost always bundled into a retainer. The range above is inferred from strategy engagement rates, not taken from a published price list. It's the least solid number on this page and I'd rather say so than pretend otherwise. |
| A custom AI assistant, set up with your own business context | Not offered. Nobody in this market sells it. | Not offered. No published price at any level. | There's no comparison to make here. I couldn't find a single Regina or Saskatchewan provider offering this as a line item at any price, which means I can't tell you what it's worth. I can only tell you it's included. |
- Everything at the cheapest published option: about $18,000 in year one.
- Everything at the bottom of the working range: about $51,000.
- Everything at the middle of the working range: about $67,000.
Accurate as of August 10, 2026.
Every figure above comes from prices Regina and Saskatchewan businesses publish themselves, with two exceptions flagged in their rows: the marketing plan range is inferred, and coaching rates are Canadian averages. Check any figure yourself. The argument survives the checking.
The questions behind the price
Why is it $1,950 a month and not less?
Because the price covers a complete set of connected parts for a full year, not one deliverable handed over at the start. Website and search work, branding, bookkeeping, coaching, sales training, the marketing and business plans, the AI assistant, the peer group, and a private office at The Metro if wanted all sit inside the same number.
The rest buys time. Coaching, sales training, the marketing plan, the business plan, and getting your systems built take hours. There's a hard ceiling on how many members I can take before the quality drops. I'd rather cap the number and charge properly than take everyone and do a worse job.
There's a cheaper version of every piece. The table above shows what those versions cost and what you get. Sometimes the cheap version is the right call, and the notes say so where that's true.
Why twelve months?
Because that's roughly how long the work takes, and a shorter commitment would mean selling you an unfinished system. A proper website takes weeks, search visibility takes months, sales skills need repetition with real prospects, and bookkeeping has to run long enough to show you something useful.
Search visibility takes three to six months before it produces anything measurable, and anyone who tells you otherwise is selling you something.
A three-month version would hand you a website and a logo and leave before the system had time to work. That's the first build, the one this business exists to prevent.
There's no auto-renew. Month twelve is the end. The system is built so you can run it yourself after that.
Couldn't I just do this myself?
Yes. Genuinely. If you've built a business before, know your market cold, and have the time, you can do this yourself instead of paying Build It Once $23,400. You will still have the separate costs shown in the table, but you can decide which work to buy and which work to handle yourself.
Price an afternoon spent choosing fonts at what you charge an hour. Add the Saturday spent learning enough about search to assess a freelancer's work. Then add the time spent resolving conflicting advice from people working on different pieces.
A full first-year build is somewhere between one and two hundred hours if you have never done it before. That is my estimate, not a study, so put your own hourly rate against it. At $100 an hour, that is $10,000 to $20,000 of work you did not sell or deliver, on top of whatever you still pay vendors for the pieces you cannot do yourself.
Some people should still do it themselves. If you enjoy this work, or you're testing an idea you're not committed to, do it yourself. I mean that.
What if it doesn't work?
The standard arrangement puts the risk on you: you pay, the work gets done, and if it produces nothing, the firm keeps the money. Build It Once handles that differently by agreeing a written target for qualified leads in month one, specific to your business and market.
Almost every business owner has a version of this story: money spent on a website or a marketing package that never brought in a single client, and nobody carried that loss but them.
It isn't brand awareness, impressions, or a vague promise about the long game. A number, defined for what a qualified lead means in your business, because a plumber's and a therapist's are not the same thing.
That number goes into your agreement, along with what happens if we miss it and what you're responsible for on your side (attending the sessions, doing the agreed work, and having your own sales conversations). You read all of it before you sign anything.
I'd rather show you the actual terms than put a badge on a website.
What's not included?
Legal work, tax filing, advertising spend, custom software, selling done for you, financing, HR, extra media production, and deciding your offer are not included. Those boundaries matter because the program builds your marketing and sales system; it doesn't replace your lawyer, accountant, judgment, or role in sales.
- Legal work, incorporation, and contract drafting.
- Tax filing and year-end accounting. Bookkeeping is included; a tax return is not, and your accountant stays your accountant.
- Advertising spend. We build and run the plan with you; the media budget is yours, decided with you, never hidden inside the program price.
- Custom software, apps, or e-commerce development.
- Selling on your behalf. We teach selling and train it all year; we don't close deals for you.
- Grant writing, loan applications, or financing.
- HR, payroll, or employee management.
- Video and photography beyond the agreed website assets.
- Deciding what your offer is, who you sell to, or what you charge. That decision is yours, and it comes before joining.
Can I buy just part of it?
No, because the pieces only work when they support each other. A website without search work is hard to find. Search work pointed at a site that doesn't convert wastes money. A marketing plan without accountability is a document, and sales training without leads has nothing to practise on.
Buying pieces separately is how the first build happens. You get a website this year, branding next year, and by the time you're ready for the marketing plan, the earlier work needs attention again.
If you only need one piece, hire someone for that piece. The numbers above show what it should cost, and you should be able to get it for roughly that.
What if I can't afford $1,950 a month?
Then don't join. Seriously. This should come from revenue you already have or capital you've already set aside. If paying it would put you under, marketing isn't your problem, cash is, and adding a $1,950 obligation to a business that can't carry it makes everything worse.
Here's what I'd do with less, in this order:
- First $500. Google Business Profile, done properly and completely. It is free, it takes an afternoon, and local search data consistently shows it as the highest-leverage free thing a local business can do. Spend the $500 on a bookkeeper instead, so you know your actual numbers.
- Next $2,000. Pay for a real five-to-eight-page website written for the searches your buyers type. This is where DIY money gets wasted, so it's worth paying properly once.
- After that. Pay for consistent search work, even at the freelancer end. It compounds, and it's the piece people often skip.
Do those three and you'll have the core pieces for under $10,000 across a year. It'll take longer, it'll be on you to hold the line, and it won't be the complete system. But it'll be real.
Come back when the revenue's there.
Who shouldn't join Build It Once?
Anyone without a settled offer, anyone whose real problem is capacity, anyone who wants selling done for them, anyone who can't attend the coaching cadence, anyone looking for someone to blame for an earlier purchase, and anyone who can't comfortably fund twelve months should not join.
- Anyone who hasn't settled what they sell, who they sell it to, and what they charge. That's founding work, not marketing work.
- Anyone whose problem is capacity rather than leads. If you're already turning work away, more inquiries make your life worse.
- Anyone who wants someone else to do their selling. I'll teach you to sell and practise with you. I won't close for you.
- Anyone who can't commit to a session every two weeks and a one-on-one every month. The work requires you in the room.
- Anyone who just spent significant money on marketing and is looking for someone to blame. I understand the feeling, and I'm not the right next step.
- Anyone who can't comfortably fund twelve months from current revenue or committed capital. See the question above.
Why should I trust you when you have no clients yet?
You shouldn't take my word for it, and I can't show you twelve graduates and what happened to them. Build It Once opened on August 17, 2026. Nobody has finished yet. What I can give you is my relevant experience, the written agreement, and time across a table before you decide.
I'm a real estate operator and the owner of The Metro. I have a master's degree in psychology and worked as a mental health and addictions therapist before this.
Because Build It Once doesn't have graduates yet, the risk is addressed in writing instead. That's what the agreed number in month one is for.
If that isn't enough, come to a Kickstart Roadmap session or book a coffee. Time across a table will tell you more than this page can.
What happens at month twelve?
It ends. You own the website, the branding files, the marketing plan, the business plan, and the systems we built. All of it transfers to you once the payments are complete. If you already had a domain when you started, it was always yours.
There is no auto-renew and no notice period. You do not have to cancel anything.
Some people will want ongoing help afterward and that is a separate conversation with a separate price. Plenty will not need it, which is the point. The whole thing is built so you can run it yourself.